We believe in
boringmagic.
Bread is a pre-seed fund comprised of 5 former founders and investors—working together for over 10 years.
Trevor
Thomas-Uribe
Steven
VonDeak
Ben
Redfield
Brian
Weinreich
Robert
Grazioli
Thesis
We invest in rational business models, focusing on industries that appear mundane but hold massive potential for innovation and profitability. We look for curious and passionate founders across sectors with a predilection for tooling, automation, and reinvented marketplaces. We call this “boring magic”.
Approach
Our team, staffed by senior designers and engineers, not only aids in understanding new products, but tangibly accelerates the growth of our existing portfolio companies, ensuring each company is ready to pass the strictest product hurdles of their next round.
"An amazing partner - some of the perhaps obvious stuff like designing/building a product - but the stuff I never expected and am thrilled to have: the push/guidance on long-term vision and strategy, how the pieces fit together, and constantly think about what is best for my business."
"We started working with Bread on a friend's recommendations. He had mentioned he was having the team at Bread lead full feature pushes for his product — I thought he was crazy. On the other side, I can honestly say Bread is without a doubt the most impactful third-party I’ve ever worked with at a startup."
"Simply put, the highest impact thing you can spend time on as a founder is your team. Hiring Bread was easily one of the best decisions we made as a company and we continue to benefit from their contributions today. They are one of the only agencies I'm able to enthusiastically recommend without reservation."
"Rather than just executing tasks, they focus first on deeply understanding our goals, ensuring alignment at every stage. In addition, they approach the process with a focus on rapid learning and iteration, always prioritizing speed without compromising quality."
"An amazing partner - some of the perhaps obvious stuff like designing/building a product - but the stuff I never expected and am thrilled to have: the push/guidance on long-term vision and strategy, how the pieces fit together, and constantly think about what is best for my business."
"We started working with Bread on a friend's recommendations. He had mentioned he was having the team at Bread lead full feature pushes for his product — I thought he was crazy. On the other side, I can honestly say Bread is without a doubt the most impactful third-party I’ve ever worked with at a startup."
"Simply put, the highest impact thing you can spend time on as a founder is your team. Hiring Bread was easily one of the best decisions we made as a company and we continue to benefit from their contributions today. They are one of the only agencies I'm able to enthusiastically recommend without reservation."
"Rather than just executing tasks, they focus first on deeply understanding our goals, ensuring alignment at every stage. In addition, they approach the process with a focus on rapid learning and iteration, always prioritizing speed without compromising quality."